AI Startup Figure Secures $70 Million Funding for Humanoid Robot Development


California-based startup Figure has raised $70 million in its first external funding round to advance the development and manufacturing of its general-purpose humanoid robots. The company aims to create autonomous robots capable of performing various tasks in different environments. With the funding, Figure plans to accelerate its efforts and bring its first humanoid robot to market in the coming months. This article provides an overview of Figure’s funding round, its unique approach, commercialization prospects, and the broader landscape of humanoid robot development.

Funding Round and Growth Potential:

Figure announced a successful $70 million funding round led by Parkway Venture Capital, with participation from founder Brett Adcock and investors like Aliya Capital and Bold Ventures. The funding will support the rapid development of Figure’s autonomous humanoid robots. Although the exact valuation of the company remains undisclosed, sources estimate it to be over $400 million.

Figure’s Differentiation and Vision:

Figure sets itself apart from other robotics companies, such as Boston Dynamics and Amazon Robotics, by focusing on creating humanoid robots capable of performing a wide range of general tasks. The company aims to enable its robots to learn and interact with their environment, positioning them for diverse applications. Figure’s founder, Brett Adcock, believes that general-purpose humanoid robots have immense potential, including addressing labor shortages and eliminating unsafe and undesirable jobs.

Commercialization and Retail Partnerships:

As Figure progresses with its humanoid robot development, the company is actively engaging with retailers for potential commercialization opportunities. By offering robots that can adapt to various environments and handle multiple tasks, Figure aims to provide flexible solutions for industries such as warehousing and retail. The company’s discussions with retailers highlight its intention to create commercially viable robotic systems that can enhance productivity and efficiency in different business settings.

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Competition in the Humanoid Robotics Space:

The race to develop commercially viable humanoid robots has attracted both big tech companies and startups. Tesla, for instance, unveiled a prototype of its humanoid robot, called ‘Optimus,’ in 2022. CEO Elon Musk anticipates that Tesla will begin accepting orders for the robot within the next three to five years, with a target price below $20,000. The pursuit of humanoid robots by established players and emerging startups underscores the growing interest in this field and the potential transformative impact of such robots on various industries.

Advantages of General-Purpose Humanoid Robots:

Figure’s emphasis on developing general-purpose humanoid robots provides distinct advantages. In contrast to single-purpose robots, these versatile robots have the capability to handle a broad spectrum of tasks across various sectors, thereby boosting productivity and adaptability. Furthermore, the company’s visionary approach to facilitating robot learning and interaction amplifies their potential in diverse work settings, ultimately propelling automation and reshaping the dynamics of labor.

Addressing Labor Shortages and Job Safety:

One of the key motivations behind the development of general-purpose humanoid robots is the potential to address labor shortages and eliminate unsafe or undesirable jobs. By leveraging automation and robotics, companies like Figure seek to augment human labor, alleviate workforce challenges, and create safer working conditions. The deployment of humanoid robots in various industries can lead to more efficient resource allocation and job transformation.


Figure’s successful $70 million funding round highlights the growing interest and investment in humanoid robot development. The company’s focus on general-purpose humanoid robots distinguishes it from competitors, offering flexibility and adaptability across different sectors. Figure’s imminent launch of its inaugural autonomous humanoid robot, coupled with strategic collaborations with retailers, showcases. The transformative capabilities of humanoid robots. These partnerships not only signal the company’s commitment to reshaping labor dynamics but also underscore the potential impact on diverse industries. As Figure progresses, the integration of humanoid robots is expected to revolutionize workflows, enhance efficiency, and pave the way for a new era of automation. The company’s vision aligns with the growing demand for advanced robotic solutions. Poised to redefine the future of work across multiple sectors. The race to develop commercially viable humanoid robots intensifies, with Figure poised to make significant contributions to the field.

James Alworth

James Alworth

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