Journalism vs Electronic Media: Understanding the Clash



In today’s fast-paced world, the media industry is experiencing constant transformations. As technology advances, new mediums emerge, reshaping how we consume information. This article delves into the evolution of media and examines the dynamics between print and electronic media in the digital age. Let’s discuss Journalism vs Electronic Media.

The Early Days:

From Radio to Television In the early days, radio served as our primary connection to the media world. Television was not yet ubiquitous, and news bulletins along with the national anthem, became a daily ritual. Television broadcasting limited a few hours in the morning and evening, with a complete shutdown by night. Other forms of communication included newspapers, magazines, digests, and books, all contributing to the dissemination of information.

Print Media and its Ethical Foundations:

Print media played a crucial role in shaping our understanding of communication. Books were considered a part of communication mediums, and their influence cannot be underestimated. In news organizations, the responsibility for grammar, spelling, and language fell upon reporters, who were accountable for maintaining these standards. Print media emphasized ethical journalism, with inappropriate words strictly prohibited. However, with the rise of digital platforms like YouTube, the prevalence of inappropriate elements in video thumbnails has become a concerning trend.

The Emergence of Electronic Media:

The emergence of electronic media has revolutionized the way we communicate in the digital age. With the rapid advancements in technology, traditional forms of media, such as print and television, have been overshadowed by the power and influence of electronic media. The internet, social media platforms, and digital devices have become the primary sources of information and entertainment for millions of people worldwide.

The Enduring Significance of Print Media:

In an era dominated by digital media, the enduring significance of print media cannot be overstated. Despite the rapid advancements in technology and the widespread use of electronic platforms, print media continues to hold its ground and serve a vital purpose in our society.

Print media offers a tangible and tactile experience that engages the senses in a way that digital media cannot replicate. The weight of a book in your hands, the texture of a newspaper, and the glossy pages of a magazine create a unique connection with the reader, providing a more immersive and intimate experience.

Print media also holds a certain level of authenticity and credibility that is often lacking in the digital realm. The meticulous process of publishing, fact-checking, and editing ensures a higher standard of accuracy and reliability. This trustworthiness has been cultivated over centuries, establishing print media as a reliable source of information and a pillar of journalism.

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Furthermore, print media caters to a diverse range of readers. It is accessible to those who may not have access to the internet or digital devices, making it an inclusive medium that ensures equal access to information.

Despite the rapid growth of digital media, the enduring relevance of print media can be attributed to its unique qualities, tactile appeal, credibility, and inclusivity. As technology continues to evolve, print media will likely adapt and find its place alongside its digital counterparts, ensuring a balanced and diverse media landscape.

Relationship between Print and Electronic Media:

Print media has played a pivotal role in nurturing talent for the electronic media industry. Many renowned anchors and reporters in Pakistani electronic media rose to prominence through their work in print media. This symbiotic relationship showcases the interdependency between these two mediums and highlights the role of print media in shaping the electronic media landscape.

The Rise and Challenges of Social Media:

In recent years, social media platforms have emerged as significant players in the media landscape. However, they face criticism regarding news credibility and ethical practices. Social media’s lack of a robust fact-checking system and imbalance in content dissemination have contributed to the spread of fake news, misinformation, and hate speech. Mental health experts are now urging individuals to reduce their “screen time” due to the negative impact of excessive social media usage.

Adapting to Change and Upholding Ethical Standards:

In this rapidly evolving media landscape, it is crucial for media professionals to adapt to the changes while upholding ethical standards. Embracing digital platforms can offer new opportunities for engagement and reach, but it also demands a responsible and cautious approach. Journalists must prioritize fact-checking, unbiased reporting, and maintaining the credibility of news content.


As we navigate the digital age, the media industry continues to transform. While electronic media has gained prominence, print media remains resilient, serving as a valuable source of information and historical record. The shift towards digital platforms presents new challenges, including fake news and mental health concerns. These challenges require a responsible and ethical approach to media consumption. By adapting to these changes, we can ensure that the media continues to serve as a reliable source of information. Upholding journalistic ethics becomes crucial in the digital age. It is essential to prioritize accuracy, fact-checking, and unbiased reporting to maintain the credibility of the media.

James Alworth

James Alworth

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